We are a country of 1.43 billion people, strong and diverse. Around 1.07 billion
people in our country are above the age of 15 and understand the value of money
and the importance of saving and investing. However, they are not aware of all the
possibilities available to them. This initiative aims to create awareness among every
Indian citizen about their financial responsibility and the potential to grow their
money. To achieve this, the first step is to understand how money works. With a
common goal of "Knowledge to humanize financial planning," 1.07 billion readers
across the country can come together and work towards achieving financial literacy.